If you spend enough time in the life insurance industry, you’ll notice something strange: everyone talks about production, but almost nobody talks about persistency.
Even though persistency — the percentage of policies that stay on the books — is what actually builds a stable, long-term income.
At AIRE, we treat persistency as the heartbeat of the entire business.
Not a number.
Not a checkbox.
A culture.
And that culture is built around one simple principle we call The 90% Rule.
The 90% Rule is the standard AIRE agents are trained to protect at all costs: Every agent should write business that maintains 90%+ persistency.
This isn’t a motivational slogan.
This is the expectation.
Because the truth is simple:
– Anyone can sell a policy once.
– But only a real advisor can write business that stays, renews, and compounds over time.
That gap?
That’s where wealth is created and where AIRE agents win.
Industry averages hover between 65%–80% depending on product and distribution model. But many new agents fall below that, and it’s rarely because they’re “bad at sales.”
Usually, the root cause is one of these:
When a policy is mismatched, it lapses. Every time.
Confused clients cancel. Educated clients stay.
If the only time a client hears from you is the day you close them… that’s a problem.
AIRE agents are trained differently because, from Day 1, they’re taught to think like long-term advisors, not short-term closers.
Great persistency doesn’t “just happen.”
It’s a deliberate process anchored in AIRE’s system.
At AIRE, agents learn how to break down a client’s real risks, real budget, and real goals.
We don’t believe in oversized premiums or forcing products.
We believe in right-sized coverage that makes sense.
A policy that fits a family’s life is a policy that lasts.
Persistency isn’t just earned at the sale, it’s earned in the follow-up.
AIRE agents follow a simple structure:
These aren’t sales calls, they’re service calls.
Clients feel supported, understood, and taken care of.
AIRE has a non-negotiable standard:
You do not pitch here. You advise.
That means:
When agents serve like advisors, persistency takes care of itself.
The difference-maker?
AIRE agents don’t train alone.
They attend:
Agents learn how to protect persistency because they learn from those who already mastered it.
We don’t hope for 90%.
We build it.
AIRE’s leaders, training, technology, and client-care systems are built to help every agent write good business — business that sticks.
Because when you protect the client, the business protects you.
If you’ve been searching for:
…then you’re in the right place.
Click below to partner with AIRE and learn how to build a high-persistency business the right way.
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