EMPOWER HER, STRATEGIES

Why Women in Sales Are Taking Over — And How to Lead Like One

Update September 22, 2025

For decades, sales has been seen as a male-dominated industry. But times are changing and women are not just stepping into sales, they’re redefining what success looks like.

In life insurance sales especially, women are building high-income businesses, leading teams, and creating communities where growth feels both powerful and sustainable.

At AIRE, we’ve seen this firsthand through EmpowerHer, our women’s community inside life insurance. It’s not just about writing policies, it’s about rewriting the rules of what leadership looks like.

Why Women Thrive in Sales

Empathy builds trust — Women often excel at listening deeply, understanding client needs, and building authentic connections. In life insurance, trust is everything.
Collaboration over competition — While the old sales playbook was “every person for themselves,” women are showing the industry that when you lift others, you rise together.
Resilience in the face of challenge — Balancing family, career, and ambition isn’t easy, but it’s exactly what makes women some of the most resilient agents and leaders in the business.

Leadership, the EmpowerHer Way

Inside EmpowerHer, women in life insurance sales don’t just learn how to sell. They learn how to:

Lead teams with confidence (without losing authenticity).
Balance work and life by designing a business that fits their goals.
Build financial freedom while creating space for community and mentorship.

It’s not about doing sales the “old way.” It’s about doing sales the right way with purpose, persistence, and people-first leadership.

Leadership, the EmpowerHer Way

Inside EmpowerHer, women in life insurance sales don’t just learn how to sell. They learn how to:

Make connection your superpower. People don’t buy products, they buy trust.
Be unapologetic about ambition. High earnings and leadership roles aren’t off-limits. They’re waiting for you.
Invest in mentorship. Find women (and men) who’ve walked the path before you and bring others along with you.
Leverage community. Lone wolves burn out. Thriving leaders build networks.

Join the Movement

The future of sales is collaborative, inclusive, and unstoppable, and women are at the forefront of this movement.

✨ If you’re ready to grow, connect, and lead inside a community built for ambitious women in life insurance, EmpowerHer is waiting for you.

Click the link below to partner with us!